Apr 12 2008

Healthy diet in the US

Tags: , , , Filed under: Written in Englishhugo @ 14:00

While obesity is progressing worldwide – in France for example, we talk about obesity epidemic –, it seems that the US is still sadly ahead of everybody. The Department of Health and Human Services has a scary animated map showing the evolution of obesity in the US showing this.

I received by mail an advertisment booklet a few days ago called Living Well. Feeling Great. Helping you make healthier choices:

Living Well. Feeling Great. Cover

However, the booklet doesn’t focus on fruits and vegetables. The first page of contents shows diet sodas and lists participating items such as M&M 100 Calorie and Twix Caramel Bar:

Living Well. Feeling Great. Page 4

The second page talks about low calorie / low fat snacking and ice cream:

Living Well. Feeling Great. Page 5

The rest of the booklet goes on to talk about skin care, low calorie canned dinner and deserts, one salad suggestion (with light dressing, of course), etc.

Essentially, eating healthy in the US means eating crap, but in fat free and low calorie form. This is particularly interesting in light of a recent study conducted Duke University showing that sweet taste and calorie consumption considered independently by the brain. Here’s a 60-second summary from Scientific American:

Get the Flash Player to see the wordTube Media Player.

It looks like we’re on a slippery slope!


Mar 26 2008

Making money with your problems

Tags: , , , Filed under: Written in Englishhugo @ 15:37

Money by TW Collins - Downloaded from http://www.flickr.com/photos/twcollins/751221191/

There are many ways one can make money with a Web site: you can add ads around some content you produce (e.g. by publishing photos), point people to some products that they may be interested in buying as a result of visiting a site (e.g. by reviewing items), help people save money and take a cut (e.g. with Web hosting coupons).

However, all of this really works when people coming to your site are motivated enough that they’ll click on anything to get answers.

That’s what’s happening on my wife’s Web site right now. We had a bed bug issue in Paris a few years ago. That was an awful experience, and it was really tough to get rid of them (that required having a professional spray some very nasty chemicals twice, and we were not so far from throwing our bed and bedding away and moving apartments). You can see from the comments how desperate people can be when facing this problem, and they’re very happy to follow any link that could be helping them.

So the key is: write about problems. My dog pulled me off of my bike two weeks ago, and I hurt my hand and knee. I should have taken a photo…