Hugo’s blog

There are many ways one can make money with a Web site: you can add ads around some content you produce (e.g. by publishing photos), point people to some products that they may be interested in buying as a result of visiting a site (e.g. by reviewing items), help people save money and take a cut (e.g. with Web hosting coupons).

However, all of this really works when people coming to your site are motivated enough that they’ll click on anything to get answers.

That’s what’s happening on my wife’s Web site right now. We had a bed bug issue in Paris a few years ago. That was an awful experience, and it was really tough to get rid of them (that required having a professional spray some very nasty chemicals twice, and we were not so far from throwing our bed and bedding away and moving apartments). You can see from the comments how desperate people can be when facing this problem, and they’re very happy to follow any link that could be helping them.

So the key is: write about problems. My dog pulled me off of my bike two weeks ago, and I hurt my hand and knee. I should have taken a photo…

Is this the marketing people trying to surf on Prison Break’s success? You’ve got to check out this mortgage ad!

Via Alexis Kartmann, l’excellente campagne de pub Get a Mac est maintenant disponible en France.

Je suis néanmoins un peu déçu qu’ils aient choisi de doubler les clips américains au lieu d’utiliser des acteurs français pour tourner une nouvelle série de clip. Par exemple, le Wall Street Journal est une référence qui n’évoquera pas grand chose au grand public en France, alors qu’ils auraient pu adapter ce clip pour un contexte français.

Voilà le lien vers les pubs.